Selected work
Recent Mobile Product Work
A selection of recent mobile product flows across AI-agent steering, travel planning, booking, and shared decisions, combining active team products with safely redacted confidential work.
Dēpology Design System
I turned repeated mobile shopping hesitation into clearer navigation, buybox, cart, checkout, and reusable product-page rules for a scaling skincare brand.
Worldover Risk Command
I turned scattered compliance signals into a command workflow for risk triage, production tracking, threshold alerts, and reporting readiness.
Explainable Property Search
I designed an AI property search flow that turns natural language into editable filters, match reasons, and clearer user control.
Worldschooling
I narrowed a large booking-platform vision into a launchable path for parents to compare programmes, judge fit, and place a deposit.
Travel to Qin
I rebuilt a travel sales page around trust before enquiry, using destination context, itinerary proof, service clarity, and CMS-ready content blocks.
Nihao Serica
I shaped an unfinished cross-cultural web direction to explore trust, tone, hierarchy, and brand application for China-facing service audiences.
TUTU Future
I built a playful education identity system across logo, palette, mascot, poster language, and reusable campaign templates.
Experience and education
EXPERIENCE
Experience
TUTU VIEW
Own end-to-end product design across three cross-border platforms, from research and IA through design systems, launch, and optimisation. Built human-reviewed AI workflows that cut delivery cycles by 70%, build time by 40%, and monthly creative overhead by £2,000+, while analysis of 400+ user sessions shaped three roadmap priorities. Alongside product work, directed digital touchpoints and live technical production for events at Gibson Hotel Dublin, Royal Thames Yacht Club, and Hotel Cafe Royal.
Dēpology
Led a research-driven DTC funnel redesign that doubled checkout conversion across two launches. Built reusable components and handoff standards that cut production time by 30%, then connected campaign promise with user behaviour to reduce test cycles from 14 to four days and contribute to 50% lower cart abandonment.
Travel to Qin
Turned interviews, focus groups, and field studies into a 20-page mobile wireframe and information architecture. Designed scalable prototypes and publishing patterns across Shopify and WordPress, including an internal CMS that cut development time by 50% and labour cost by 30%.
manila.design
Used interviews and Google Analytics to identify seven conversion blockers, then redesigned priority journeys to reduce drop-off by 10%. Built responsive UI patterns and production-ready handoffs across product, content, and checkout.
Quadtalent
Took sole UI ownership mid-project and shipped an enterprise website with minimal revision after learning front-end fundamentals in three days. Designed a B2B dashboard and 12 data visualisations that made complex information clearer for C-suite decisions.
EDUCATION
Education
University College London
Distinction. Research contributor and co-author of an ACM CHIWORK '25 paper; invited through UCLIC to present findings at Google.
University of Leeds
First Class. Thesis with Distinction selected for New Designers 2023 and published on Dezeen Magazine.
- #Product UX
- #Research
- #Design systems
- #Conversion
- #AI workflows
- #Handoff
EXPERIENCE
Experience
TUTU VIEW
Own end-to-end product design across three cross-border platforms, from research and IA through design systems, launch, and optimisation. Built human-reviewed AI workflows that cut delivery cycles by 70%, build time by 40%, and monthly creative overhead by £2,000+, while analysis of 400+ user sessions shaped three roadmap priorities. Alongside product work, directed digital touchpoints and live technical production for events at Gibson Hotel Dublin, Royal Thames Yacht Club, and Hotel Cafe Royal.
Dēpology
Led a research-driven DTC funnel redesign that doubled checkout conversion across two launches. Built reusable components and handoff standards that cut production time by 30%, then connected campaign promise with user behaviour to reduce test cycles from 14 to four days and contribute to 50% lower cart abandonment.
Travel to Qin
Turned interviews, focus groups, and field studies into a 20-page mobile wireframe and information architecture. Designed scalable prototypes and publishing patterns across Shopify and WordPress, including an internal CMS that cut development time by 50% and labour cost by 30%.
manila.design
Used interviews and Google Analytics to identify seven conversion blockers, then redesigned priority journeys to reduce drop-off by 10%. Built responsive UI patterns and production-ready handoffs across product, content, and checkout.
Quadtalent
Took sole UI ownership mid-project and shipped an enterprise website with minimal revision after learning front-end fundamentals in three days. Designed a B2B dashboard and 12 data visualisations that made complex information clearer for C-suite decisions.
EDUCATION
Education
University College London
Distinction. Research contributor and co-author of an ACM CHIWORK '25 paper; invited through UCLIC to present findings at Google.
University of Leeds
First Class. Thesis with Distinction selected for New Designers 2023 and published on Dezeen Magazine.
- #Product UX
- #Research
- #Design systems
- #Conversion
- #AI workflows
- #Handoff
Personal statement
I’m Joe, a London-based product and experience designer working across digital products, live events, and AI-enabled operations. I turn complex requirements into clear journeys, reliable handovers, and polished experiences.
Across UX and product work, I use HCI research, behavioural data, information architecture, interface systems, prototyping, and human-reviewed AI workflows to move from ambiguity to measurable outcomes.
I bring the same systems thinking to live delivery. Across six events in the UK, Ireland, and Italy, I’ve coordinated venue teams, guest journeys, run of show, AV playback, live streaming, production assets, contingencies, and stakeholder communications.